
H a y e s
Alexandra
Empowering Engagement Through Seamles Design

Hello!
I am a User Experience Designer with over 8 years of experience in website and mobile app design. Recently, I worked at Apple, designing internal software applications for the web. My role involved translating complex business workflows into intuitive digital experiences, requiring strong problem-solving skills, a keen aesthetic sense, and a meticulous approach to usability and data analysis.
Previously, I developed a unique online platform for Disney Lorcana, enabling personalized game card creation. I specialize in creating visually appealing, user-centered designs that align with both user needs and business objectives.
With a background in graphic design spanning 16+ years, I bring a deep understanding of design principles and industry trends, ensuring that every project is both functional and visually compelling.
My portfolio
Case studies
Toolbox Overview
Skills and Software

01
Design
Interaction Design, User Interface, Prototyping (Physical and Digital), Visual Design, Wireframing, Animation, AI-driven software.

02
Research
User Interviews, Usability Testing, Card Sorting, A/B Testing, Competitive Analysis, Qualitative and Quantitative Research.

03
Software
Figma, Adobe Photoshop, Adobe Illustrator, AdobeXD, InDesign, Sketch, InVision, Miro, Jira, HTML/CSS (working knowledge)
