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H a y e s

Alexandra

Empowering Engagement Through Seamles Design

Hello!

I am a User Experience Designer with over 8 years of experience in website and mobile app design. Recently, I worked at Apple, designing internal software applications for the web. My role involved translating complex business workflows into intuitive digital experiences, requiring strong problem-solving skills, a keen aesthetic sense, and a meticulous approach to usability and data analysis.

Previously, I developed a unique online platform for Disney Lorcana, enabling personalized game card creation. I specialize in creating visually appealing, user-centered designs that align with both user needs and business objectives.

With a background in graphic design spanning 16+ years, I bring a deep understanding of design principles and industry trends, ensuring that every project is both functional and visually compelling.

My portfolio

Case studies

Toolbox Overview

Skills and Software

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01

Design

Interaction Design, User Interface, Prototyping (Physical and Digital), Visual Design, Wireframing, Animation, AI-driven software.

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02

Research

User Interviews, Usability Testing, Card Sorting, A/B Testing, Competitive Analysis, Qualitative and Quantitative Research.

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03

Software

Figma, Adobe Photoshop, Adobe Illustrator, AdobeXD, InDesign, Sketch, InVision, Miro, Jira, HTML/CSS (working knowledge)

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04

Other

Rapid Iteration, User-centered Approach, Agile methodologies, SaaS/B2B products, iOS/ Android Platforms, Time management, Communication, Collaboration

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