KidNavigate
I spearheaded the creation of KidNavigate,
a new app designed to revolutionize the way parents discover activities for their kids. From conceptualization to the final product, I led the charge in crafting an intuitive user experience that addressed the inherent challenges of finding age-appropriate, interest-driven activities.
With a relentless focus on accessibility and responsiveness, KidNavigate emerged as
a polished, user-centric solution, poised to redefine family leisure time in the digital age.
Concept Ideation
Prototyping
Desygn System
My Contributions
UX Research
UI Design
Competitive Research
Project Overview
Challenge
Finding suitable activities for kids can be a daunting task for parents due to the multitude of options available and the varying needs and preferences of each kid. Navigating through the numerous activities, considering factors like age appropriateness, interests, past experiences, and location can be time-consuming and overwhelming.
Goal
The goal of the KidNavigate project is to address this challenge by developing a mobile application that serves as a comprehensive platform for parents to discover and select activities tailored specifically to their kid's needs and preferences. By consolidating a wide range of activities into one app, KidNavigate aims to simplify the process of finding proper activities, thereby saving parents time and effort.
Project Timeline
DESIGN PROCESS
Discover
Online Research
Discovery Phase
Competitor Research
During the discover phase of the KidNavigate project, it is essential to gain a deep understanding of the target users, their needs, pain points, and expectations regarding finding activities for their kids. This phase involves thorough research and analysis to lay the foundation for the development of the mobile application.
In the discover phase of the KidNavigate project, both qualitative and quantitative research methods will be employed to gather comprehensive insights into the target users, their needs, and the market landscape.
I have taken the interview of 12 people, who have kids 5-14 years old. In the quantitative research, I’ve taken a survey of 20 people.
Qualitative
Research
Qualitative Research Insights:
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Parents desire personalized recommendations tailored to their child's interests and abilities.
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Trust in user reviews and recommendations significantly influences decision-making.
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Parents experience frustration and overwhelm when navigating multiple activity platforms.
Quantitative
Research
Quantitative Research Insights:
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Majority of parents spend over 1 hour per week searching for activities for their kids.
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Children's activity market projected to grow at a significant rate over the next five years.
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Usability testing indicates high efficiency and usability of KidNavigate prototype.
Demographic
Information
Before going to the primary research, I wanted to analyze that similar product existing in the market. Are they helpful enough to the user to keep them engaged for the long term? Are they providing all the services that users are expecting?
Competitive
analysis
Demographics provides information about the age, the gender of our users, along with the interests they express through their online activities
DESIGN PROCESS
Define
User Persona
Empathy Map
Journey Map
In the Define phase I have segregated issues faced by users and their requirements to create persona
User
persona
Personas are fictional characters that I created based on marker research in order to represent our target audience. Creating personas helps us to understand our user needs, behavior patterns, goals and frustrations
Goals:
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Easily find a variety of engaging activities suitable for children of different ages and interests.
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Save time by quickly discovering nearby kid-friendly venues, events, and attractions.
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Ensure the activities are not only fun but also educational and safe for children.
Challenges:
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Sorting through numerous options to find activities that align with the child's age, interests, and developmental stage.
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Difficulty in locating activities that are within a reasonable distance and fit within the family's schedule.
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Ensuring the activities meet safety standards and are appropriate for the child's age group.
Motivations:
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Providing enriching experiences that contribute to the child's physical, cognitive, and social development.
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Creating memorable and enjoyable moments for both the child and the family.
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Exploring new and exciting activities that spark the child's curiosity and imagination.
Frustrations:
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Limited availability of accurate and up-to-date information about kid-friendly activities.
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Overwhelm from the sheer number of options available, making it challenging to make informed decisions.
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Difficulty in finding activities that cater to specific needs, such as accessibility or special interests of the child.
Empathy
mapping
Before going to the primary research, I wanted to analyze that similar product existing in the market. a they helpful enough to the user to keep them engaged for the long term? Are they providing all the services that users are expecting?
DESIGN PROCESS
Ideate
User Flow
Information Architecture
Ideation is all about generating as many ideas and potential solutions as possible, without considering or judging their feasibility. In the ideation phase, I made the focus is on quantity of ideas rather than on quality.
User
flow
User Flow reflects the user's progress from the launch of the application to the discovery of all functionalities in the app and doing some actions.
DESIGN PROCESS
Design
Design System
High Fidelity Wireframes
Visual Design
In the design phase, I use the knowledge collected so far to find as many possible solutions as I can find and also find the most efficient, elegant, and effective method to execute and bring in place those solutions.
Style
guide
Typography
In the design phase, I look for many possible solutions and reduce the number of possibilities or choices to determine the most efficient way to construct the solution.
Colors
Buttons
High Fidelity
Wireframes
The high fidelity wireframes are important for displaying content, information and structuring the basic layout. It really helped mean the UI design part and for users testing of initial solutions.
Visual
Design
Here are some of the design screens that I want to share with you. I kept the design simple and visually appealing by using minimalist design approach.
Splash Screens/Onboarding
The Onboarding flow guides visitors through a quick transition that explains the summary of the experience.
Login / Registration
Simplified user registration by email
or login via Social networks.
My family Profile
A straightforward method for incorporating kids into the profile involves inputting their personal data, interests, and experiences.
AI assistant
The AI-powered connected assistant aids parents by allowing them to input broad queries about their child's preferences, ensuring they receive more tailored and relevant responses.
More screens
DESIGN PROCESS
Test
Usability Testing
Insights
Interactive Prototype
Usability testing is a method to evaluate the ease and user friendliness of a design with the help of a set of representative user and their feedback.
The application design evaluation was conducted with 8 users and below following are the observations and their effective feedback.
Follow
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All the screens are neat, clean, and easy to understand.
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Love the concept
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Able to browse without any obstacles.
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The design is simple and very user-friendly, with great navigation.
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If would be interesting to see such an application for the adults too.
Project Outcomes
Comprehensive Activity Database: KidNavigate will provide a vast database of activities suitable for kids of all ages, interests, and abilities. This database will be regularly updated and curated to ensure accuracy and relevance.
Personalized Recommendations: Leveraging AI technology, KidNavigate will analyze user preferences, past activities, and location data to offer personalized activity recommendations for each child. By understanding each child's unique interests and needs, the app will suggest activities that are most likely to be enjoyable and beneficial.
Time and Effort Saving: With KidNavigate, parents will no longer need to spend hours researching and comparing different activities. The app will streamline the process of finding suitable activities by presenting curated options based on the user's preferences, eliminating the need for manual search and decision-making.
B2B and B2C Coverage: KidNavigate will cater to both business-to-business (B2B) and business-to-consumer (B2C) segments. For businesses such as activity providers, the app will offer opportunities to showcase their offerings and reach a wider audience of potential customers. For parents, it will serve as a convenient platform to discover and book activities for their children.
Community Building: KidNavigate will foster a sense of community among parents by allowing them to share reviews, recommendations, and tips with each other. This social aspect of the app will enrich the user experience and provide valuable insights for other parents seeking activity ideas.
Data Insights and Analytics: The app will collect anonymized data on user preferences, activity popularity, and engagement patterns. This data will be analyzed to continuously improve the app's recommendations and user experience, as well as to provide insights for activity providers and businesses.