TRADING CARD GAME
Disney Lorcana
Welcome to the Disney Lorcana TCG Custom Card Creation Platform, where your imagination meets the magic of Disney! This platform empowers users to unleash their creativity by designing custom cards with unique abilities for the beloved Disney Lorcana Trading Card Game (TCG). Whether you're an experienced card game enthusiast or a Disney fan looking to delve into the world of game design, this platform provides the tools and resources you need to bring your ideas to life.
User Story
Information Architecture
Wireframes
Desygn System
Visual Design
My Contributions
4W+H process
User Research
Competitive Analysis
User Interviews
User Personas
Empathy Map
Project Summary
PROBLEMS
Traditional trading card games (TCGs) often limit players to predefined cards, restricting creative expression and personalization. Additionally, integrating user-generated content into the game poses challenges related to balance and game integrity.
Disney Lorcana TCG enthusiasts crave a platform where they can unleash their creativity and contribute to the game's evolution while ensuring that custom cards maintain balance within the gameplay ecosystem.
GOALS
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Maintain Balance: Implement validation and balancing tools to ensure that custom cards adhere to game rules and contribute positively to the overall gameplay experience.
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Integration with Disney Lorcana TCG: Seamlessly integrate user-generated content into the official Disney Lorcana TCG ecosystem, allowing players to incorporate custom cards into their decks and participate in battles with friends and opponents.
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Enhanced Collaboration: Enable players to comment on changes made to custom cards, facilitating communication and collaboration among creators. Provide a history of comments to track the evolution of card designs and foster a deeper understanding of the creative process.
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Real-Time Comparison: Allow users to compare two custom cards side by side in real time, enabling them to analyze differences in stats, abilities, and overall effectiveness. This feature enhances strategic decision-making and allows players to fine-tune their designs for optimal gameplay performance.
DESIGN PROCESS
Discover
4W+H process
User Research
Competitive Analysis
4W+H PROCESS
What problem are we solving?
What
Identify and define the main problem faced by card creation platforms, such as the lack of validation tools to ensure balanced custom card designs.
Why we are solving the problem?
Why
Understand the implications and consequences of the problem, such as the risk of creating overpowered cards that disrupt gameplay balance and diminish the overall gaming experience.
Who is affected by the problem?
Who
Identify the stakeholders impacted by the problem, including platform users (creators and players), game developers, and the broader gaming community.
When does the problem occur?
When
Determine the frequency and timing of the problem occurrence, such as during the card creation process, gameplay testing, or integration with official game ecosystems.
How
How can the problem be addressed?
Explore potential solutions and strategies to mitigate or overcome the problem, such as implementing robust validation tools, providing guidelines for balanced card design, or fostering collaboration between platform users and game developers.
COMPETITORS
Feature comparison
In Ul/ UX design, feature comparison plays a crucial role, l've done this feature comparisons that help users make informed decisions and ultimately improve their overall experience with the product or service.
Major problems identified
Qualitative
Research
I emphasized qualitative research, aiming to gather and analyze non-numerical, subjective insights from users' experiences. This involved using open-ended questions and communication methods to understand users' perspectives.
Techniques like user interviews, empathy mapping, and personas were employed to gather rich data. Specifically, I conducted in-depth user interviews with 2 end users to gain valuable insights into their gaming experiences and preferences.
USER INTERVIEW
2 End Users Interviewed | 20+ Open Ended Questions asked
End User 1
Sarah (Creative Enthusiast)
Age: 25
End User 2
Alex (Casual Player)
Age: 30
INTERVIEW QUESTIONS
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Can you tell me about your experience with trading card games (TCGs) and any card creation platforms you've used in the past?
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What aspects of playing TCGs do you find most enjoyable, and are there any elements you find frustrating or challenging?
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Have you ever considered creating your own custom cards for TCGs? If so, what inspired you to do so?
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What features or functionalities would you consider essential in a card creation platform for TCG enthusiasts like yourself?
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How important is the user interface and ease of use when it comes to using a card creation platform?
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What level of customization would you expect when designing custom cards, particularly in terms of artwork and card abilities?
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How do you envision sharing or showcasing the custom cards you create on a card creation platform?
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Are there any specific TCGs or themes that you would be particularly interested in creating custom cards for?
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What challenges or frustrations have you encountered, if any, when attempting to create custom cards using existing methods or tools?
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How do you typically find inspiration or ideas for creating custom cards?
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What role do you think community engagement and collaboration should play in a card creation platform?
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How important is it for you to have access to a variety of card templates and artwork options when creating custom cards?
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Are there any additional features or functionalities you would like to see in a card creation platform that aren't currently available elsewhere?
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How would you prefer to access and use a card creation platform: through a web browser, mobile app, or desktop software?
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In your opinion, what would make a card creation platform truly stand out and meet the needs of TCG enthusiasts like yourself?
DESIGN PROCESS
Define
User Interviews
User Personas
Empathy Map
During the defining stage, I used empathy mapping and user personas to understand how our users think, feel, and act. By sorting their answers into different categories, I could connect better with their experiences. These personas helped me see things from our users' perspective and make designs that fit their needs. This step made sure our designs were based on what real people want, making them more useful and friendly for everyone.
User Persona 1
Empathy Map for End User 1
User Persona 2
Empathy Map for End User 2
DESIGN PROCESS
Ideate
User Story
Information Architecture
USER STORY
User stories are a fundamental part of the user-centered design process in UX/Ul. I pinned the team ideas, needs and goals of users, guiding the development of products or features.
INFORMATION ARCHITECTURE
Information Architecture is a visual representation of Organized content to help Users understand where they are in a product, and where the information they want is.
DESIGN PROCESS
Design
Wireframes
Design System
Visual Design
MID FIDELITY WIREFRAMES
I created mid-fidelity wireframes, which are more detailed than simple sketches but not as polished as final designs, following the user flow as a guide. These wireframes show more specific elements and layout choices for each screen, helping to refine the design further. Certain changes were made in Ul design after this process.
DESIGN SYSTEM
Typography
In design, typography plays a crucial role in conveying the intended message, establishing the brand identity, and creating visual impact.
Color Palette
A color palette for the platform involves considering factors like the game's genre, target audience, visual style, and mood.
Buttons
Icons
VISUAL DESIGN
Finally, I converted my Mid Fidelity into High Fidelity Wireframes it involves developing detailed representations of the user interface with a focus on visual elements, interactions, and functionality. These wireframes typically include accurate representations of fonts, colors, imagery, and interface elements, providing a realistic preview of the final product.
Project Outcomes
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Intuitive Platform: A user-friendly and intuitive platform for designing custom Disney Lorcana TCG cards , featuring drag-and-drop functionality, customizable templates, and a streamlined interface to enhance the user experience.
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Diverse Artwork Library: Access to a diverse library of artwork, including illustrations, backgrounds, and effects, to inspire creativity and allow users to customize their card designs with ease.
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Community Engagement: Integration of community features such as forums, commenting systems, and sharing options to facilitate collaboration, feedback, and interaction among users within the TCG community.
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Validation Mechanism: Implementation of a validation mechanism where game organizers and experienced players can review and provide feedback on custom card designs, ensuring compliance with game rules and balance considerations.
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Documentation and Support: Comprehensive documentation and support resources, including tutorials, FAQs, and customer support channels, to assist users in navigating the platform and addressing any challenges they encounter during the card creation process.
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Accessibility Features: Incorporation of accessibility features such as screen reader compatibility, alternative input methods, and customizable interfaces to ensure that users of all abilities can fully participate in and enjoy the card creation experience.
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Continuous Improvement: Commitment to ongoing updates and improvements based on user feedback and emerging trends in the TCG community, ensuring that the platform remains relevant, engaging, and responsive to the needs of its users over time.